Have 10+ years of experience in digital analytics, especially in Adobe Analytics and Google Analytics. Gained around 8 years of experience in Australia, where I supported the insurance, retail banking, and telecommunication domains, and my primary role is to design and implement tags via Adobe Launch across websites and mobile apps for measuring website performance. Have sound knowledge of the digital data layer, design and install digital assets based on the business requirements to measure the online experience, and understand JavaScript code and DoubleClick technologies to install code on the website to capture analytics data. Work with product owners and portfolio managers to understand analytics requirements, translate them into technical specification documents, and supply technical documents to the development team for implementing Adobe tags. Test and debug analytics tags in pre-production and post-production environments to ensure no errors. Promptly respond to business queries and provide data insights to improve sales revenue and optimize marketing strategies. Provide Adobe Analytics training to new hires and portfolio managers self-suffice to take control of analytics reporting adoption and build product sales dashboards.
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